Mesirow Advises PlayGreen
Sector: Technology & Services
Client / Target company: PlayGreen and its subsidiaries, Stadium Grow Lighting and ALVA Technology
Buyer / Investor: Bruin Capital
PlayGreen, a holding company located in the Netherlands, is the world’s leading turf management technology company, responsible for developing and maintaining natural grass playing surfaces in sports including, football (soccer), American football, baseball, golf, tennis, rugby, cricket and other professional and amateur sports for more than 600 international sports teams, leagues, and governing bodies worldwide. Among these prestigious long-term clients are prominent sporting clubs like Arsenal, FC Barcelona, Bayern Munich, Dallas Cowboys, Green Bay Packers, Boston Red Sox, PGA-sponsored tournament golf courses and hundreds of other blue-chip customers. The Company provides solutions through a proprietary, interconnected platform, including lighting and monitoring products, driven by nearly 30 years of proprietary data points, to optimize natural grass growth conditions and thus maximize quality of play, player safety and commercialization for the world’s leading sporting venues. PlayGreen is known in the market through SGL, while internal technology solutions are developed within the ALVA division. The partnership with Bruin will allow the Company to accelerate growth, especially into North America, collegiate athletics and golf, thanks to Bruin’s long-term sports industry relationships and operating expertise in the U.S. market.
